I first heard about Hay when Kelsey Keith, our editor-in-chief at Curbed, wrote about the Danish design brand’s “pop-up” Mini Market at the MoMA Design Store in SoHo in 2015. Well, it’s 2017, and the Mini Market is still there—and I’ve forgotten how many times I’ve stopped in to find a gift for a friend, and sometimes, for myself.
My first Hay purchase was a Kaleido tray by Clara von Zweigbergk for Hay (as seen in the photo above). My most recent Hay purchase was the green Time hourglass seen in the gorgeous ‘gram below—I saw it on my feed and couldn’t resist. At this point, I would like more of both, in different sizes and colors. But there are already new temptations.
Last month, Hay launched a kitchenware line designed with Danish chef Frederik Bille Brahe. And this month, Hay’s long-awaited collection for Ikea—featuring over 60 pieces of furniture and accessories—is finally hitting stores. As I wrote on Curbed, Hay products are all about elevating the basics so that what is familiar becomes a bit more improved—and inspired—than before. They’re about accessibility, in both design and price. And they’re about fun.
And so am I. So now I’m going to round up a bunch of Hay things that I’m coveting at the moment.